NEW: Carbon MaxX Midsole Cleaner 100ml

Best midsole cleaning with Micelle Technology

• A World first: The use of micelle technology in shoe care

• Removes deep-seated stains from rubber midsoles

• Micelle particles encapsulates and removes dirt that are typically insoluble in water. 

• Does not contain harsh chemicals that can dry out and damage the material

• Suitable for Sneakers, Shoes and Boots. 

Carbon MaxX Midsole Cleaner effortlessly removes dirt and grime from the midsole. 

To use: Spray onto the midsole and leave to work for 30 seconds. Work in the Midsole Cleaner with a brush. Wipe away residue with a clean and slightly damp cloth. 

This product leverages the power of micelles, which are microscopic spheres formed by surfactants, to attract and lift dirt and grime from rubber midsoles without the use of harsh chemicals which can weaken and damage the material. 

Micelles are very small molecules. The spherical structures are polar on one side, i.e. water-friendly, and non-polar on the other, i.e. water-repellent. They act like a magnet, dissolving and enveloping dirt, dust and grease and virtually blasting contaminants off the surface.

In contrast to conventional cleaning agents, micelle solutions contain less concentrated, very mild surfactants that are particularly effective. Excessive scrubbing or rubbing is not necessary and the material is less prone to damage.